Free tool
Free SEO Proposal Builder
Enter a prospect’s website and get the data for your SEO proposal: their top keywords and pages, on-page issues and AI-search readiness. Then turn it into a branded PDF with competitors, SWOT and your pricing.
Run the free check
Build the data behind an SEO proposal for any prospect: top keywords, best pages, on-page issues and AI-search readiness.
What is an SEO proposal builder?
An SEO proposal builder pulls a prospect’s real search data into a proposal, so you pitch with evidence instead of a generic template. Serpify’s free builder shows a prospect’s top keywords, best pages, on-page issues and AI-search readiness; the full version adds competitors, keyword gaps, an editable SWOT, your pricing and a branded PDF.
How it works
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1
Enter the prospect’s website
Pick their country. No signup needed for the preview.
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2
We pull the data
Their Google rankings and best pages, plus on-page and AI-search checks of the home page.
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3
Send a proposal that wins
Start a free trial to add competitors, a SWOT, your pricing and your logo, and download the PDF.
What you get
Top 10 keywords and top pages
What the prospect already ranks for, and which pages earn the traffic.
On-page and AI-search scores
Two 0–100 scores with the five biggest issues in each.
Competitor comparison and keyword gaps Paid plan
Keywords, traffic, AI Overview citations and AI mentions side by side, and the keywords competitors win.
AI-written summary, SWOT and roadmap Paid plan
Drafted from the data with every point tied to a number, then yours to edit.
Your pricing, case studies and logo Paid plan
Packages, prices and past results saved once and reused in every proposal.
Branded PDF and share link Paid plan
White-label, ready to send, with the sections and order you choose.
What the paid plan adds
The free check shows one page, one moment. Serpify runs these checks for every client, every day, and turns them into branded reports and proposals.
Start your 14-day free trialNo card needed.
| Feature | Free | Paid |
|---|---|---|
| Top 10 keywords and top pages | Included | Included |
| On-page and AI-search scores | Top 5 issues | Every issue |
| Up to 200 keywords with checkboxes | — | Included |
| Competitor comparison and keyword gaps | — | Included |
| Live ChatGPT and Google AI Mode answers | — | Included |
| AI-written summary, SWOT and roadmap | — | Included |
| Your pricing, case studies and logo | — | Included |
| Branded PDF and share link | — | Included |
| Won? Start tracking in one click | — | Included |
Who it’s for
Agencies
Send every lead a data-backed proposal the same day, without an analyst.
Freelancers
Look as prepared as a big agency, and win on specifics rather than price.
Sales teams
Open a first call with the prospect’s own rankings and competitors.
Why it matters
Up to 40%
more visibility in generative engine answers when content adds statistics, quotations and cited sources, a concrete service to put in any proposal.
AI features
Google’s AI Overviews and AI Mode link to supporting pages, so proposals now need an AI-search section alongside rankings.
How we check
Rankings come from our database of Google search results for the country you choose: keywords the site ranks for, with position, search volume and estimated traffic, grouped by URL to find the best pages. The home page is checked with the same on-page and AEO/GEO checks as our Website SEO Checker and AEO & GEO Grader. In the full proposal, competitor gaps come from keywords competitors rank for in their top 20 where the prospect doesn’t.
Built and maintained by the Serpify team. Updated . Serpify is a rank tracker and AI search visibility platform for SEO agencies and freelancers. It tracks Google rankings to position 100, AI Overview citations, and brand mentions in ChatGPT, Gemini and Google AI Mode, with white-label client reports.
Questions
More free checks on the free tools page.
Is there a free SEO proposal template?
Yes, and better than a blank template: the free builder fills in the prospect’s real rankings, pages and issues. The full proposal follows a proven structure: summary, current performance, on-page and AI-search findings, keyword opportunities, competitors, SWOT, roadmap, pricing, case studies and next steps.
What should an SEO proposal include?
Where the prospect stands today, what’s holding them back, the opportunities with numbers attached, what you’ll do and when, your pricing, proof from past clients and clear next steps. Serpify builds each of those sections from live data.
Can I add my own logo and pricing?
Yes, in the full version. Save your logo, colour, packages, about-us text and case studies once; every proposal uses them and you can edit each one before sending.
Why do I need a trial to download?
The full proposal runs competitor, keyword-gap and live AI-answer research that costs us money per run. The trial is free for 14 days with no card.
Does it cover AI search, like ChatGPT and AI Overviews?
Yes. The free preview scores AI-search readiness; the full proposal also asks ChatGPT and Google AI Mode buyer questions and checks whether Google’s AI Overviews cite the prospect.
Related free tools
Website SEO Checker
Audit any page for on-page SEO: titles, headings, links, images, speed and indexability, with a fix for every issue.
Open the toolAEO & GEO Grader
Score any page 0-100 on how ready it is to be found and cited by ChatGPT, Gemini, Perplexity and AI Overviews.
Open the toolAI Visibility Checker
See whether ChatGPT and Google AI Mode recommend your brand, and who they recommend instead.
Open the toolWant this tracked every day, for every client?
Start a 14-day free trial with the full product. No card needed; your tracking history stays when you pick a plan.