Free tool
Free Keyword Difficulty Checker
Check how hard it is to reach Google’s top 10 for up to ten keywords at once, with search volume, intent, CPC and whether Google shows an AI Overview.
Run the free check
See how hard it is to rank in Google's top 10 for up to ten keywords, with volume and search intent.
What is keyword difficulty?
Keyword difficulty is a 0–100 score estimating how hard it is to reach Google’s top 10 for a keyword, based on the strength of the pages ranking there now. Under 30 is realistic for most sites; over 70 needs real authority. Serpify’s free checker scores up to ten keywords at once, with volume and AI Overview presence.
How it works
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1
Paste your keywords
Up to ten, one per line, and pick the country.
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2
We score each one
Difficulty, volume, intent and CPC come from a Google keyword database, in the order you entered them.
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3
Pick the winnable ones
Look for steady volume with difficulty your site can beat.
What you get
Difficulty for 3 keywords
Score, volume, intent and CPC for the first three.
All ten keywords
Every keyword you entered, with AI Overview presence.
Keyword research with credits Paid plan
Ideas, questions and competitor gaps, scored by opportunity.
Daily rank tracking Paid plan
Track the keywords you choose every day, to position 100.
What the paid plan adds
The free check shows one page, one moment. Serpify runs these checks for every client, every day, and turns them into branded reports and proposals.
Start your 14-day free trialNo card needed.
| Feature | Free | Paid |
|---|---|---|
| Difficulty, volume and intent | 3 keywords | Included |
| All ten keywords with AI Overview presence | With email | Included |
| Keyword research and competitor gaps | — | Included |
| Daily rank tracking to position 100 | — | Included |
| AI Overview citations for every keyword | — | Included |
Who it’s for
Agencies
Set realistic ranking goals with a client before you promise anything.
Freelancers
Prioritise a short list of keywords that can move in 90 days.
In-house teams
Decide which pages to write next, backed by numbers.
Why it matters
Intent first
Google advises writing for the words people use to look for your content, in the way they search for it.
AI Overviews
When Google shows an AI Overview, it links to supporting pages, so being cited matters alongside ranking.
How we check
Scores come from our keyword database for the country you choose, refreshed monthly. Difficulty is based on the link strength of the pages in the current top 10. Volume is the average monthly searches over the last 12 months. AI Overview presence comes from the latest SERP data for the keyword.
Built and maintained by the Serpify team. Updated . Serpify is a rank tracker and AI search visibility platform for SEO agencies and freelancers. It tracks Google rankings to position 100, AI Overview citations, and brand mentions in ChatGPT, Gemini and Google AI Mode, with white-label client reports.
Questions
More free checks on the free tools page.
Why does a keyword show "No data"?
It has too little search volume in that country to be in the keyword database. That usually means very few people search it.
Is difficulty the same in every tool?
No. Each tool calculates it differently, so compare keywords within one tool rather than across tools.
What is a good keyword difficulty score?
For a newer or smaller site, under 30. Established sites with strong links can go after 50 and above.
How do I rank for a hard keyword?
Start with easier long-tail keywords on the same topic, build links and internal links to that page, and track progress daily.
Related free tools
Free Keyword Generator
Keyword ideas with search volume, difficulty, intent and AI search volume, grouped into topics.
Open the toolSERP & Rank Checker
Live Google results for any keyword and country, with the SERP features shown and your site's position.
Open the toolAI Overview Checker
Find out which of your keywords show a Google AI Overview, who it cites, and whether it cites you.
Open the toolWant this tracked every day, for every client?
Start a 14-day free trial with the full product. No card needed; your tracking history stays when you pick a plan.